Social Media at its finest

[Matt]

Social Media for the limo industry is a tough cookie to crack. However, in the words of Gary Vanerchuck "people are what makes us social." For years and years companies have been blasting potential customers with a variety of messages that recieve no feedback, except for the occassional angry email "stop sending me this crap." We need to be more open to what our customers are saying to us and understand that customers do not want to recieve stuff that does not pertain to them.

Understanding the needs of our customers is simple. However, useing this information to your advantage is a whole other story. Ex. If a customer rents a limo for a bachelor party then you might want to think about sending them information about a wedding limo. But in that same line of thinking, you can conclude that they probably do not want to recieve something relating to prom.

These simple things can mean the difference of loosing a client or making your relationship with that client stronger. You can get this information useing social media.

So throw out the book on the tried and true marketing methods and start learing how to comunicate in social media.