Exploring the Intersection of Telematics, Social Media and Ground Transportation
Connecting to Your Presence on the Web
I've been on the web as a means to connect to prospects, clients and industry stakeholders for several years ad there are two essential tools I use and ALWAY encourage people to do likewise.The functions are Alerts and a Blog Reader. Both are available at no charge on the web and support a more effective presence on the web.
Alerts - Imagine knowing when your company name is used or the name of your product is mentioned ANYWHERE on the web. How about the name or web address your competitor? Would either of these help you understand your industry or how to position yourself in a competitive bidding situation? Google Alerts are a way to have the occurrence of any word or phrase on the Internet reported to you.
How do you use it? Here is a 6 minute video on how to setup and use Google Alerts.
Blog Reader - Blogs are fast becoming a tool to support individuals in having their voices heard. Some blogs are very personal, but more and more are business and now, industry specific (like InTheLeftLaneOnline.com!). As you find those sources of data, you'll want to stay on top of what is written and posted in them. If you have to visit site after site, day after day it can get pretty tedious. A reader will automatically collect those posts and provide them to you in one location.
How do you use it? Here is a 10 minute video on how to setup and use Google Reader
Again these are two absolutely essential tools for an online presence and for participating in the conversation and online community and I encourage all business who wish to effectively present an online presence to learn, implement and use these tools to their benefit.
Add a Comment
-
Comment by Steven Groves on May 14, 2008 at 7:39am -
ahh... I see you thinking about data more like Google Analytics might provide... heck this video to see how to set up Google Analytics.
-
Comment by Dave M on May 13, 2008 at 8:04pm -
Great tips Steve - thanks.
In addition to these tools, I would suggest Yahoo Site Explorer and Domain Tools.
With these sites, you can track the progress of your link campaign and analyze the types of neighborhoods that link to you.
Get LeftLane posts via email
Get Blog Posts! Put your email in below.
Get Forum Posts Too! Subscribe seperately below!
Get LeftLane posts in a Reader
About
Latest Activity
Program Muzical de Pasti !
Asiguram program muzical complet pentru sarbatorile de primavera si de PASTI din acest an. Impresariat Artistic - evenimente actori, solisti sau trupe.Eugen Ungureanu-telefon 0745.503.350.Colaborari deosebite cu Fuego, D...
Clubul Star Musik este o veritabila scoala a vedetelor din Romania cu varste cuprinse intre 5 si 50 ani si nu numai(pentru ca avem membrii si peste hotare)avand in componenta cei mai valorosi artisti ai momentului.Colaboram in prezentarea evenimen...
© 2009 Created by Steven Groves on Ning. Create a Ning Network!
You need to be a member of LeftLane to add comments!
Join this Ning Network